Experience that delivers results
Leadership Team
Whether through technical capability, experience, operational expertise, or process knowledge our leadership team supports and guides our business to provide the very best in service and innovation to our customers
Tim Reed
Chairman
Following a career in the chemical industry and latterly the waste industry, I set up Waste Efficiency in 2003 with a strong desire to deliver great service. That desire has become a passion and is central to the approach we bring to our customers. My belief is that if a waste company is not striving to continuously improve the environmental performance of its customers, then it is in the wrong business.
Outside of work I love the outdoors and I’m passionate about nature and walking. I am also a keen collector of whiskeys from around the world. I am fortunate to have recently become a grandad for the first time and am thoroughly enjoying learning my new role!
John Coull
Managing Director
I joined Waste Efficiency in March 2025 as Managing Director. With over 30 years’ experience in the waste and resource management sector, I am a commercially focused business leader, with a track record in delivering business growth. I have significant experience and knowledge of business leadership, business development, cost management, sales and tendering, large contract negotiation and management, finance and M&A.
Jack Hesketh
Commercial Manager
Passionate about sustainability, I joined Waste Efficiency in 2022 to support across the sales and marketing functions. My experience lies mainly in finance and technology businesses across London and the Southwest but realising some of the larger issues facing the environment, I’ve transitioned into waste management to bring my experience to more sustainable causes. In my spare time I enjoy running and reading (not at the same time), while I can also often be found stumbling around a squash court.
Bryan Mecrow
Finance Director
I have been with Waste Efficiency since late 2023 as Head of Finance. Bringing a wealth of experience from other industries, all of whom produced waste! Always looking to improve finance processes and quality of information produced for the benefit of the wider company, our customers and suppliers. When not doing numbers stuff I love playing and watching football, travelling as much as possible, listening to hair metal and watching low budget zombie movies.
Chris Stringer
Senior Corporate Account Manager
Having spent the last 15 years working in the waste and cleaning sector, I became increasingly aware of the sustainability and environmental challenges we face. This realisation led me to join Waste Efficiency in 2020 and I have not looked back since. As the Head of Service Delivery, my focus is on ensuring that every customer receives exceptional service tailored to their unique needs, as well as driving both environmental and operational improvements. Outside of work, I enjoy cycling, walking our dogs (which occasionally leads to a trip to the local) and travelling. I love sampling foods from across the world and trying to recreate those dishes when I get home.
Cath Jackson
Health, Safety and Quality Manager
I’m an experienced SHEQ (Safety, Health, Environment, and Quality) Manager in the waste management industry, with a background across waste and cleaning. I’m all about raising safety standards and improving how things run day to day. Sustainability is something I’m really passionate about, and I like to combine my technical know-how with a people-focused approach to keep things compliant and always moving forward. Outside of work, I’ve completed three marathons – proof of my perseverance and commitment! I’m also a big Wrexham AFC supporter and a huge NFL fan.
Rich Bartimote
Development Director
I joined Waste Efficiency in October 2025 as Development Director, bringing over 15 years of experience in business development across the waste and environmental services sector. I'm passionate about helping organisations move beyond compliance and make real progress on their ESG goals, whether that's through smarter waste reduction, resource efficiency, or building supply chains that genuinely support circularity. At Waste Efficiency, I'm focused on driving new business growth and connecting clients with innovative supplier solutions that deliver both sustainable and commercial impact.
Sarah Dorey
Sustainability Manager
I joined Waste Efficiency in September 2025 as Sustainability Manager, with over five years of experience working across the waste and sustainability sector. I hold an MSc in Environmental Management and have built my expertise across sustainability analysis, consulting, and management — giving me a well-rounded view of what it really takes to drive meaningful change. My specialities include circular resource protection and Scope 3 carbon reporting, and I bring a wealth of supplier knowledge to help our clients turn their ESG ambitions into practical, measurable outcomes.
Highly Experienced Contract Management
Your dedicated contract manager is your single point of accountability, delivering tangible value through a proactive, hands-on approach. We integrate with your business to ensure your waste strategy is not just a plan, but a high-performing reality.